Neuroeconomics — the study of brain activity in people engaged in tasks of reasoning and choice — looks set to be the next behavioral economics: a set of findings about how people make decisions that casts both light and doubt on widely accepted premises about rationality and social life. This Article explains what is most exciting about the new field and lays out some specific research tasks for it.
Behavioral Economics | Law
Jedediah S. Purdy,
The Promise (and Limits) of Neuroeconomics,
Ala. L. Rev.
Available at: https://scholarship.law.columbia.edu/faculty_scholarship/3402