Ask for More: 10 Questions to Negotiate Anything

Ask for More: 10 Questions to Negotiate Anything


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Negotiation is not a zero-sum game. It’s an essential skill for your career that can also improve your closest relationships and your everyday life, but often people shy away from it, feeling defeated before they’ve even started. In this groundbreaking new book on negotiation, Ask for More, Alexandra Carter – Columbia law professor and mediation expert who has helped students, business professionals, the United Nations, and more – offers a straightforward, accessible approach anyone can use to ask for and get more.

We’ve been taught incorrectly that the loudest and most assertive voice prevails in any negotiation, or otherwise both sides compromise, ending up with less. Instead Carter shows that you get far more value by asking the right questions of the person you’re negotiating with than you do from arguing with them. She offers a simple yet powerful ten-question framework for successful negotiation where both sides emerge victorious. Carter’s proven method extends far beyond one “yes” and instead creates value that lasts a lifetime.

Ask for More gives you the tools to bring clarity and perspective to any important discussion, no matter the topic.


Business | Economics | Social and Behavioral Sciences




Simon & Schuster


New York, NY


"Most of us approach negotiation with a mix of fear and confusion. Now comes Ask for More to our rescue. With stunning clarity, Carter walks us through ten questions that will help us calm our emotions, clarify our goals, and steer our relationships with confidence and grace. Carter's conversational tone, gift for metaphor, and empathy for life's predicaments makes it a joy to read."
Douglas Stone and Sheila Heen, authors of Difficult Conversations and Thanks for the Feedback

"Many people have a binary way of thinking about what they get in life: they get stuck between either a "polite yes" or a "rude no". They forget there is a third alternative: to negotiate. This is brilliantly illustrated in Ask for More by Alex Carter."
Greg McKeown, author of the New York Times bestseller Essentialism: The Disciplined Pursuit of Less

“Reading Alexandra Carter feels like having a negotiation coach in your corner, encouraging you to think creatively and giving you the courage to ask for more.”
Linda Babcock, author of Women Don't Ask and Ask for It

Guided by a simple ten-question framework and filled with powerful stories of real-life change, Ask For More empowers men and women to ask for what they want (and actually get it). This book is a must-read for any professional looking to create stronger, mutually-beneficial relationships at home or in the office."
Kathryn Minshew, CEO of The Muse and bestselling author of The New Rules of Work

“An immediately actionable resource for getting the results you want—and building better relationships along the way.”
Adam Grant, author of Give and Take and Originals


Also available as an eBook through the Columbia University Libraries.

Ask for More: 10 Questions to Negotiate Anything

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